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Disney Is Paying About $60M a Year for Character.AI's People, Not Its Chatbots

Aditya Kumar JhaAditya Kumar JhaLinkedInAmazon·October 20, 2026·8 min read

Character.AI is in Chapter 11 and Disney is hiring about 65 staff. What Disney gets, what it excludes, and what happens to users and chats.

Character.AI, the chatbot platform known for letting people talk to custom characters, filed for Chapter 11 bankruptcy on October 12, 2026. Within days, court filings revealed what Disney is actually buying: not the app, not the brand, not the user data, but a technology license and most of the engineering team. (Source: TechCrunch; The Next Web)

The structure is a textbook example of how an AI company can be wound into a larger one through bankruptcy court. It also leaves a question that matters to ordinary people: what happens to the chats millions of users have had with these characters?

Insight

Quick summary: Character.AI filed for Chapter 11 in Delaware on October 12, 2026 (papers were filed October 13). Disney is the opening bidder at $20 million for a non-exclusive, perpetual license to the company's technology and will hire about 65 of its staff: filings put it at about 65 people and roughly $60 million a year in pay, plus a $30 million retention pool, or about $180 million over three years. The license excludes finished models, user and training data, and the brand. Rival bids are due November 20.

What Disney is paying for

According to The Next Web, which reported on the Delaware bankruptcy filing, Disney expects to spend about $180 million over three years on Character.AI employees it is hiring, covering pay and retention. Under a September 18 deal, up to six key employees, including the chief executive, had to accept Disney jobs, and Disney agreed to offer jobs to at least 60 more. (Source: The Next Web)

Disney estimates yearly pay for about 65 employees at roughly $60 million, including salary, bonus and Disney stock. It will fund a $30 million retention pool, paid to staff who stay on the first and second anniversaries of the deal, and the filing says the "vast majority" of those offered jobs accepted. Business Insider, as summarized by Laughing Place, put the hire count at 66. Both are in the same range; the exact number depends on which filing you read. (Source: The Next Web; Laughing Place)

Disney also hired Character.AI's former chief executive, Karandeep Anand, as its first chief technology officer in September, before the bankruptcy. (Source: The Next Web)

The $20 million license, and what is left out

Disney is the initial, or "stalking horse," bidder at $20 million for a permanent, non-exclusive license. It has paid $7.5 million so far, including a $2 million refundable deposit. The license covers training systems and safety tools, such as the age prediction model and moderation stack. It excludes finished models, user and training data, and the Character.AI brand. (Source: The Next Web)

ItemIncluded in Disney's dealExcluded
TechnologyNon-exclusive, perpetual license to training systems and safety tools (age prediction, moderation stack)Finished models
DataNothing reportedUser data and training data
Brand and appNothing reportedThe Character.AI brand
PeopleJob offers to about 65 people; $60M a year estimated payStaff who are not offered or decline
Price and timeline$20M opening bid; rival bids due Nov 20; auction Nov 23; sale hearing Nov 24Closing expected late November or early December

Where the company stands

TechCrunch reports that a court document puts both assets and liabilities between $50 million and $100 million, that the company has raised more than $193 million according to PitchBook from investors including Lightspeed, SV Angel, Greycroft and a16z, and that it had 20 million monthly active users by October 2024. (Source: TechCrunch)

Chief executive Colin Adams said there was not yet a bid for the company's assets as a whole. He wrote that "if such a bid is unavailable, however, the platform will be wound down." The company says it will keep operating during the sale. (Source: TechCrunch)

What happens to your chats

This is the part ordinary users should read. SAN reports that Character.AI's privacy policy allows it to disclose "certain information" during a sale of company assets, including while the sale is negotiated. The company has not said whether users' chats are among the assets being sold. Deleting an account may not erase all data, because the policy lets the company retain information to comply with legal obligations, and public characters users made may stay active after account deletion. (Source: SAN)

As of the SAN report, no one had asked the bankruptcy court to appoint a consumer privacy ombudsman. Later, a U.S. bankruptcy watchdog called the policy "ambiguous," and at a hearing the judge stopped short of requiring an ombudsman but strongly encouraged the company to consider one (MLex). Calli Schroeder of the Electronic Privacy Information Center called that protection "pretty weak" because many privacy policies include exceptions for data sharing, and warned that detailed user information is an "extremely attractive target for hackers." (Source: SAN)

The bankruptcy also carries legal baggage. Kentucky and Pennsylvania have sued the company, and both, along with a minor whose name is redacted, are listed as creditors. Kentucky alleges unfair collection of children's data, and Pennsylvania alleges chatbots claimed to be licensed medical professionals. The company previously settled five lawsuits in four states from families who said its chatbots harmed their children. Those are allegations in pending cases, not findings. (Source: SAN)

The bigger pattern

  • Talent is the asset. Disney pays for engineers and safety tooling, while leaving the consumer product and its data outside the deal.
  • Bankruptcy court is the vehicle. Disney is the opening bidder in a court-supervised Chapter 11 sale, and rivals can top its offer.
  • Users bear the uncertainty. Whether chats are sold, retained or deleted is undecided in the public filings I reviewed.
  • Scale did not guarantee a business. Twenty million monthly users in 2024 did not prevent a bankruptcy filing in 2026.
Pro Tip

If you use any companion or character chatbot, review its data controls now. Export or delete conversations you care about, remove anything sensitive, and check the privacy policy for what happens if the company is sold. Do not assume deleting your account erases everything.

Frequently Asked Questions
01What did Disney agree to buy?

A $20 million opening-bid, non-exclusive, perpetual license to Character.AI's technology, including training systems and safety tools. It excludes finished models, user and training data, and the brand.

02How many employees is Disney hiring?

Filings point to about 65 people, with Business Insider reporting 66, and roughly $60 million a year in pay plus a $30 million retention pool.

03Will Character.AI shut down?

The company says it will keep operating during the sale. Its CEO wrote that if no bid for the platform emerges, it will be wound down.

04What happens to my chats?

Unclear. The privacy policy allows disclosure of certain information in an asset sale, and the company has not said whether chats are being sold. Check your data settings now.

05When is the sale decided?

Rival bids are due November 20, with an auction set for November 23 and a sale hearing on November 24, according to the filing as reported.

Stories like this show why it pays to keep your options open. LumiChats gives you 40+ premium AI models side by side in one subscription, so your conversations and your workflow do not hinge on a single app surviving.

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Aditya Kumar Jha
Written by
Aditya Kumar JhaLinkedIn

Published author of six books and founder of LumiChats. Writes about AI tools, model comparisons, and how AI is reshaping work and education.

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